Experience
Social Media Strategist, Northwestern Medicine, Chicago, IL [Contract] 2022-Present
Partnered with physicians and marketing teams to develop and execute physician-facing social media strategies across up to 7 service lines, improving service line reputation and engagement.
Coordinated content creation and distribution through Sprout Social, including developing content calendars and publishing branded graphics and videos.
Attended local and out-of-state medical conferences to capture live social media content of physician presentations, networking events, and Northwestern Medicine activations, and connect with medical association personnel
Analyzed X, LinkedIn page, and other social media performance, tracked trends, and managed a pilot project to test and optimize LinkedIn ad targeting and performance.
Prepared detailed monthly and quarterly analytics reports, highlighting key performance metrics and optimizing strategies for paid social campaigns.
Refined social media processes and guidelines to enhance reputation management and streamline operations.
Digital Marketing Coordinator, Lakefield Veterinary Group, Kent, WA 2020-2021
Social Media Management: Manage social media programs at 60+ hospitals to monitor operations of each hospital’s Facebook page, create one-off graphics for hospital campaigns, including email, social media, and app notifications, and offer content ideas via Facebook group.
Create national cross-channel campaigns, deploy campaigns via SproutSocial, and report monthly engagement and audience growth.
Reputation Management: Facilitate updates and audits of hospital listings’ reviews and response processes through Yext and Google My Business profiles.
Project Coordination: Organize with the marketing team on the hospital website redesign project via WordPress and AnchorWave.
Initiated and managed the roll-out of the Canva enterprise program across a test set of 10 hospitals.
Marketing Agency Community Manager, We Are Unicorns, Seattle, WA 2018-2019
● Collaborated on weekly digital campaign strategy and provided feedback on planned content.
● Designed layout and scheduled all brand posts in web applications (Falcon, Hootsuite, or Onlypult).
● Researched and created relevant and engaging branded content.
● Interacted with fans on social platforms (Facebook, Twitter, Instagram, and YouTube) to maintain community engagement and brand promotion.
● Extracted KPI data and other reports from various sources (Chatfuel, Falcon, and RivalIQ) to measure the success of the content produced and the engagement created with current followers.
Evo, Sales Associate, Seattle, WA 2018-2019
● Maximize sales through excellent customer service.
● Maintain visual standards and assist in merchandising of new products.
● Assist with store events; gallery openings, video premieres, etc.
● Attend product information clinics to enhance knowledge of technical gear and new brands.
Coastal Surf Boutique, Store Manager and Assistant Buyer, Seattle, WA 2018
● Created content and directed social media accounts for the store (Facebook and Instagram).
● Managed sales operations of the store, merchandised new products, assisted with buying for the store, and engaged with brand personnel in-store and at trade shows.
● Planned and organized various marketing and in-store events based on industry trends and featured outreach partnerships with local brands and vendors.
Nordstrom, Sales Associate, Chicago, IL | Lynnwood, WA | Bellevue, WA 2016-2018
● Promoted and engaged with internal fitness brands as well as external high-end brands, including Nike, Alo, Varley, Zella, etc.
● Managed connections with customers to personalize experiences and maintain good brand sentiment among customers
● Highlighted the exclusive release and promotion of Sweaty Betty, an upscale, British active wear brand within Nordstrom stores.
Lululemon, Educator, Bellevue, WA 2017
● Educating guests on different fabrics used in our products, various technologies used to idealize the product, and finding the products that would best suit their lifestyle.
● Engaging in the local community as a Lululemon ambassador to educate beyond the store and work to promote our products in the exercise industry.
Urban Yoga Spa, Digital Marketing Specialist, Seattle, WA 2017
● Created and implemented a new strategic social media plan which increased Instagram following by 18% and engagement by 20%.
● Created daily social media posts for upcoming events, community events, and studio specials.
● Developed, managed, and sustained the brand across all entities (yoga, spa, event space, and coffee).
● Designed special brochures, including new spa menu, marketing collateral, and competitive analyses.
● Organized exclusive events with graphic invitations, catering services, and featured key social media influencers.
● Coordinated month-long pop-up shop with a representative from Beautycounter, including co-branding, social media content, and planned special events.
Nike, Sales Associate, Chicago, IL 2015-2016
● Assist customers in their purchases by composing an outfit, including footwear, according to what the customer needs to add to their active wear wardrobe.
● Promote new products, additional items for purchase, and provide any assistance in an engagement with customers of the store.
Caradigm, Product Management Intern, Bellevue, WA 2015
● Research the population health marketplace and share insights on what IT vendors are providing accountable care organizations to manage their populations.
● Create competitive analysis playbooks to outline comparisons of Caradigm to key competitors in the population health IT marketplace and how we as a company can “win” with customers.
● Collaborate with other teams to develop multi-media learning modules for the Caradigm sales team.
Loyola University Chicago, Website Coordinator, Chicago, IL 2014-2015
● Compose weekly updates to be posted on the website for the department.
● Work with various positions throughout the department to create a weekly calendar of updates.
American Cancer Society, Event Manager, Relay for Life, Seattle, WA 2011-2013
● Compose weekly updates to be posted on the website for the department.
● Work with various positions throughout the department to create a weekly calendar of updates.